The purses are designed to look like different animals, including a unicorn, fawn, leopard, dog, and a "Pink Cat."
The product is marketed as being able to communicate with the child. The image shows a girl interacting with the purse, with speech bubbles indicating phrases like "What's your name?", "How are you?", "Sing a song?", "Love U," and "Sheep?".
The purse's features are presented as a form of companionship and entertainment for children.
